Friday, October 10, 2008

The Bible is Vogue


I don't know exactly who this is offensive to, or necessarily why, but I'm sure this will be jarring to almost everyone in some way. Mahatma Ghandi, Nelson Mandela, Bono, and Angelina Jolie are an odd group to be depicting images from the bible, but yes it's true, that's what wacky Dag Soderberg from Sweden has in mind...

UK Telegraph
The glossy coffee table tome, titled Bible Illuminated: The Book, is a bold attempt to capture the attention of modern readers.
Instead of following the usual Bible format - lots of words but somewhat lacking in celebrity portraits - Swedish ad man Dag Soderberg has decided to repackage it in the style of Vogue.
Passages are written out in a magazine-style format and accompanied by striking images. Jolie's picture is included alongside Mahatma Gandhi, Nelson Mandela and U2 frontman Bono, to illustrate the importance of doing good deeds. They were selected after the publishers asked the Swedish public which famous figures in modern times represented goodness and compassion.
Jolie is a UN Goodwill Ambassador and noted humanitarian, donating millions of dollars to the poor through the charitable foundation that she set up with partner Brad Pitt.
...His goal is "to make a version of the Bible that people want to pick up, instead of hide away or just place on a bookshelf."

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